Incorporating Your Logo Tastefully Into Your Office Decor
Most people identify with a company primarily through the logo. You see the logo imagery on the outside of the building, on the company vehicles and even on the shirts the employees wear. A good, strong logo will represent a company’s brand, identity and mission to all who see it but sometimes where companies miss the mark is forgetting to incorporate that same brand strategy into the INTERIOR office design. Now before you paint all of the walls your brand colors and order logo-heavy furniture items, it’s vital to know that a little bit of branding in your office can go a long way. Here are our top tips when it comes to incorporating your logo tastefully.
Introducing your branding in the reception or waiting area is always an easy way to create a great first impression with your customers or staff. It can be as simple as your logo or company name placed on a wall, area rug or even with these stylish customized branded throw pillows made by Watermark Design.
Whether your business has a reception area or just a front counter to help customers, there is usually a simple way to add branded reading material. From business cards and brochures to catalogs or company newsletters, giving customers access to these branded materials can often help them get to know your brand on a better level.
If you feel like you want to be modest about the impact of your logo, go with décor and other design elements that still represent your brand without looking like a billboard. Maybe instead of a giant logo on your wall, feature your company’s mission instead.
Another great way to get your brand message across in your office is to use pictures of products from your business as part of the décor scheme. For example, if your company sells office cubicles, use pictures of office furniture pieces as a decorative motif throughout your office space. Make sure they are colorful and eye-catching. You want your pieces to be interesting art rather than just a picture you might see in a catalog.
Logos are a critical aspect of business marketing. As the company’s major graphical representation, a logo anchors a company’s brand and becomes the single most visible expression of the company. For this reason, a well-designed, well-placed logo is an essential part of any company’s overall marketing strategy both inside and outside of the office.
As the late Steve Jobs said so well, “The chance to make a memory is the essence of brand marketing.”
A client’s logo, color identity, and furniture choice provide our design team an opportunity to elevate and reinforce your brand as a part of your office design. Let ROSI Office Systems, help you create a great office space!